In October, I hit the 200-day mark with my Nike+ FuelBand and as of today over 650,000 NikeFuel. A lot of folks have asked me about my Nike+ FuelBand and what I think about it.
The Nike+ FuelBand is a wrist-band that you wear everyday that calculates daily activity using it’s built in 3-axis accelerometer which measures your motion. Your everyday activity is measured by NikeFuel – you can read the definition of what NikeFuel is here. It also has an ambient light sensor that detects environmental light levels – the brighter your environment, the brighter your display. You then sync your Nike+ FuelBand to the Nike+ service where you can compare your NikeFuel with friends and set goals for yourself. [Note: you sync the FuelBand with the Nike+ service via USB through your PC or if you have an iOS device an iOS app via Bluetooth. For me, I simply sync through my PC.]
What I like about my Nike+ FuelBand is the concepts Nike introduce for tracking everyday activity. I like how Nike has come up with a concept (NikeFuel) that measures that activity in a way that seems equal when compared to others. After setting a daily NikeFuel goal, its super easy to check how much NikeFuel you’ve earned throughout the day by simply pressing the single button on the FuelBand. The FuelBand also will show you estimated calories burned, estimated steps you’ve taken throughout the day, and the time. It’s also fun if you have friends who have FuelBands because you can compare with your friends through the Nike+ service and earn achievements you can share out to Facebook of Twitter. I like the actual design of the FuelBand which makes me feel like I am wearing some sort of futuristic watch.
But there are a few things I don’t like about the Nike+ FuelBand.
For regular wear-and-tear on the FuelBand over the 7+ months of wearing it every day – the latch has essentially stopped working all that great. It still latches when I put it on. But movement of the wrist often forces the FuelBand to unlatch multiple times during the day and this behavior is increasing. I am becoming more and more concerned that my FuelBand will just fall off my wrist somewhere and I’ll lose it. Not good.
Also – the Nike+ service has a long ways to go. At times, the service won’t let me log in on multiple browsers. I’ve gone a few rounds with @NikeSupport on Twitter on trying to resolve and eventually the log in issues just disappear on their own. And the service is really hard to navigate and get around with multiple tabs (sections) that give you different information.
For example – there are multiple ways you can earn NikeFuel. Nike has brought NikeFuel to other products too like the Nike+ SportWatch GPS. You can also earn NikeFuel through the Kinect on the Xbox 360 with Nike+ Kinect Training. But in the Nike+ service – these are calculated out separately in the dashboard (e.g. Nike+ FuelBand, Nike+ Running, etc.). It’s great to see data per product/device, don’t get me wrong. However, the service does not let you see total NikeFuel earned in a single day with all products/devices combined. There is no good “combined” view of everything and all activity. If you go on a run with your Nike+ SportWatch – you don’t want to wear your FuelBand at the same time. This is because the SportWatch calculates NikeFuel too. Wearing both the SportWatch and the FuelBand at the same time for a run will duplicate NikeFuel you earn for that run. So you wear your FuelBand all day, come home from work and put on your SportWatch and go for a run and then come back home and put your FuelBand back on – when all your activity is synced to the Nike+ service it adds to your total earned NikeFuel and you can see the data separated out but there is no daily combined view of what you’ve earned. It is super hard for me to see total earned NikeFuel between multiple devices using Nike+. This whole experience is a bit wonky – but only for folks looking to use multiple products/devices that earn NikeFuel.
The Nike+ service is Nike’s biggest opportunity to really improve the NikeFuel concept. Especially since Nike is pushing Nike+ with developers [also: see Nike+ Accelerator]. Imagine third party apps and devices being able to leverage NikeFuel in different activity-related or fitness-related ways? The Nike+ service needs to get more solid and designed in such a way that it gives a person a daily view at all combined activity and NikeFuel earned as well as allowing them to see things separately by product/device. The service definitely needs to be more reliable.
Despite the things I don’t like – I definitely think the Nike+ FuelBand is worth getting if you’re looking for something to track your every day activity and to have some fun with it.
I am really excited to see what Nike does next with Nike+. People are at looking at Google and their Project Glass as the revolutionary next-step in wearable technology. But Nike has already taken steps with Nike+ and the Nike+ FuelBand in terms of wearable technology and can be used today by anyone. But Nike needs to keep taking steps here. And I hope they do.